Shopping centers are often looking for ways to enhance the shopping experience. One of the most effective ways to this is by utilizing updated commercial holiday decorations, which can include light shows. New holiday décor can make a huge difference in attracting crowds and shoppers. One example is Blink!, a state of the art sound and light show designed by Parker 3D. Blink! features more than 350,000 lights and a tree 93 feet tall including the star set to the music of the Boston pops. Over 30,000 attendees came out for the opening night of Blink! and an additional 200,000 visit throughout the holiday season every year.
Projects like Blink! take months to plan, finance and execute, however the payoff can be very rewarding. Design firms such as Parker 3D can get very busy as the holiday season begins to approach, so it’s never to early to start planning your commercial holiday decorations project. And if you’re going to seek financing it’s good to start once you’ve identified the equipment.
Not all holiday decor projects need to be as stunning as Blink! to make an impact. Madison Capital has over 40 years of experience financing a wide range of holiday décor projects. Our 16 year involvement with organizations such as ICSC, the International Council of Shopping Centers, has helped us stay on the cutting edge of this evolving industry.